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Demand for black rifles, meanwhile, began to grow. A new generation of hunters, many of whom had fired M-16s in the military, adopted them for shooting predators on rural property and stalking small game. The .223-caliber ammunition they used was inexpensive and easily found. The guns began to get a reputation for being durable despite their light weight; they also loaded automatically (unlike bolt-action hunting rifles) and their recoil was gentle enough for even novice shooters and children to withstand. Once the AR-15 was deemed accurate enough for use in high-powered rifle competitions, it soon became standard issue for target shooters.
And with the basic design of black rifles open to industrywide adaptations, gun makers began adding their own innovations and accessories to refine and improve the AR-15’s performance. By 2004, when the assault weapons ban expired, black rifles had emerged as a major category in firearms. But while Colt’s sales had shrunk in the intervening years, output exploded for black-rifle specialists like Bushmaster, Rock River Arms and DPMS.
“The little guys perfected the platform,” says Michael Bane, a gun blogger and writer who is the host of “Shooting Gallery,” a program on the Outdoor Channel on cable television. “They had the 10 years of the ban to get their chops down.”
But for most of those 10 years, these small manufacturers managed to fly under the radar of many gun owners, including Mr. Zumbo, a self-described traditionalist who says he had seen only one black rifle during a lifetime of hunting. “I had absolutely zero idea of the number of people who are into these types of firearms,” he says.
Not so for Mr. Nugent, who stocked up on black rifles before the ban took effect and estimates that he now owns about two dozen. If the boom in black rifles began in spite of the federal assault weapons ban, it has accelerated only in the two and a half years since the ban expired. Manufacturers have been freed to revive once-prohibited features like collapsible stocks, flash suppressors and large-capacity magazines.
Analysts say that images from the Iraq war showing American soldiers armed with black rifles have also helped sales, as have concerns about domestic safety after Sept. 11 and Hurricane Katrina. “People on the street want to use what the people in the military and law enforcement are using,” says Amit Dayal, an analyst at Rodman & Renshaw in New York.
Based only on the volume of accessories sold — such as high-powered scopes and flashlights — Mr. Bane estimates that as many as 750,000 black rifles, including about 400,000 AR-15s, change hands each year. Brownells, a company in Montezuma, Iowa, a big seller of firearms parts and accessories, says AR-15 gear has become its best-selling product category.
Because all but a few gun manufacturers are closely held private companies, overall sales figures for the black rifle industry are hard to come by. But companies are required to report their overall rifle production to the Bureau of Alcohol, Tobacco, Firearms and Explosives, and based on that, many of the small manufacturers that have specialized in the guns are “on the verge of being big,” Mr. Bane says. One, Stag Arms of New Britain, Conn., opened in 2004 and is already producing 2,500 to 3,000 black rifles a month, according to the president and owner, Mark Malkowski. That would be 30,000 to 36,000 a year, roughly the same number that Colt was producing in the late 1990s.
Buoyant demand has enticed a number of established gunsmiths into the market, too. Smith & Wesson, known for its revolvers, has made black rifles a strategic priority in its turnaround. It introduced its first model in early 2006. It was so popular that the company had to supplement manufacturing of the gun, which had been outsourced, just to meet consumer demand.
“It’s our hope that we would be the share leader in the category,” says Leland A. Nichols, Smith & Wesson’s chief operating officer. He said that in the company’s own surveys of consumers, its brand outpolled all other black rifle makers before it even had a product on the market.
A similar story is unfolding at the Remington Arms Company, long one of the strongest brands in hunting rifles. The company started its first line of black rifles earlier this year. In April, Cerberus Capital Management, the private equity firm that recently made a deal to buy Chrysler, agreed to acquire Remington for $370 million, adding it to the gun maker Bushmaster in the fund’s portfolio and raising the possibility of collaboration between the two companies.
“A month ago black guns were not a business opportunity,” says Al Russo, a spokesman for Remington, citing the growth potential that the Cerberus deal offers. “Now they are.”
Despite their popularity, black rifles remain a target for advocates of gun control. Seven states, including New York, New Jersey and Connecticut, as well as several major cities, including New York and Chicago, have enacted bans on certain firearms they have deemed assault weapons, including some black rifles.
In February, Representative Carolyn McCarthy, a New York Democrat, introduced a renewal of the federal ban on assault weapons that would greatly expand the measure. But few expect the bill to gain any traction.
“It’s highly unlikely that any legislation to move an assault weapons ban is going to happen,” says Kristen Rand, legislative director at the Violence Policy Center, a gun-control lobbying group. “That’s the sad reality on the Hill right now.”
MS. RAND says it is hard to know how often black rifles are used in crime, because the Bureau of Alcohol, Tobacco, Firearms and Explosives has not reported such statistics to the public since 2001. But based on anecdotal evidence, Ms. Rand says, criminals are favoring imported semiautomatics like AK-47s and SKS rifles, which are cheaper to obtain than AR-15s.
“We were never claiming that every buyer of an assault weapon is a criminal or is a potential mass killer,” says Mr. Hennigan of the Brady Center. “But the consumers of the assault weapons are going to include a higher percentage of violent criminals than other guns.”
Gun rights advocates scoff, saying that a .223-caliber bullet that comes out of a black rifle is the same as one fired from other guns. Mr. Nugent scoffs as well.
“It’s just a neat tool,” he says. “Black rifles are cool. Case closed. The more the better.”
Mr. Zumbo, chastened by the outcry that his black-rifle comments set off, says he hopes to resume writing about hunting and to revive his popular cable television show, which was put on hiatus when it lost sponsors after the blog post. He says his time at Mr. Nugent’s ranch reminded him that gun owners have to reject banning any firearm, lest it open the door to banning them all. He also says that, like it or not, black rifles are now mainstream.
“Having met the people who shoot these things, they were regular folks; they weren’t sinister people who were bent on causing harm, they weren’t hostile people,” he says. “They were interested in the guns because they were fun to shoot.”
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