Quote:
Originally Posted by Titleiiredneck
The 2 reasons I can think of are componet cost and thats the desired round so they are more expensive. But I seriously doubt 220 smks cost $9 more for 20 pills compared to the 123 gr lmfao.
|
Redneck,
The long Sierra bullets are challenging to load, and the machine has to run slower. Even if this were not the case, you can't just take the difference in cost to us and say that should be the difference in MSRP. There is having to buy the bullets and have that money tied up until the sale, and then margin has to be added. On top of that, the 123 bullets are made by Remington, and so cost much less.
Sierra bullet 308 ammo costs like $30+ a box MSRP, so $22 was us trying to make it affordable. It is literally 1/2 the price of the competition.
http://www.midwayusa.com/viewProduct...tNumber=791456
And 168 grain bullets from Sierra cost a lot less than the 220s.
The 220 is not padded in price because it is desirable, rather the 123 has even lower margin to have one load as promotional ammo to give people something to shoot.